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Saturday, June 28, 2008

Winton Churchill - In More Detail

Winton Churchill will be doing a virtual blog tour to promote his book Email Marketing for Complex Sales Cycles from September 15 - October 15, 2008. Let's learn some more about the author and I'll give you the story behind his name.

About Winton Churchill

Winton Churchill has more that 25+ years experience developing, planning, organizing, and executing sales and marketing programs targeted in markets with complex sales cycles.

In addition, Winton has written and lectured on a broad range of information technology and Internet sales and marketing topics. His opinions are frequently quoted in a variety of publications including The Wall Street Journal, Marketing Sherpa, Inc. Magazine, SoftwareCEO, Sales & Marketing Management and a number of industry related business, Internet and software related publications.

He is the author of “Email Marketing for Complex Sales Cycles” (Morgan James Publishing)

He has been a key player in a number of successful growth stage software companies. He was Vice President of Sales and Marketing for Contact International Corporation, Inc., the developers of ACT! software, the world's leading sales contact management software.

Prior to Contact International, he was Vice President of Marketing and OEM Sales for Spinnaker Corporation, the world's 10th largest supplier of PC software during his tenure.

In addition to Contact International he has been involved in a variety of senior sales, marketing and management roles for Apple Computer, Oracle Corporation, Sun Microsystems, Legato Systems, and Netfish Technologies (now IONA).

Winton is Past President of the South Bay Association of Chambers of Commerce. The SBACC serves 18 Chambers and more than 53,000 businesses in coastal Southern California.

For his efforts there, he received a Congressional Commendation at the national level and high praise and formal recognition from the California State Legislature and the Mayor of Los Angeles for his work with the Aerospace/Defense and Intelligence Community.

“Winton is one of the most amazing people I know...he understands the importance of sequential marketing, integrated and strategic marketing...and, more importantly, he understands the myths, the fallacies, the mistakes and the oversights that most people in any field make.”

Jay Abraham CEO
The Abraham Group

So - Is His Name Really Winton Churchill?

Yes, that is his real name….and yes he is related.

He has a common ancestor with Winston Churchill, but he is from the branch of the family that moved to America.

He is a “Junior” and when his father was born Winston was not yet famous…a public official...but not well known in America.

The “Winton” is the name of the first car that crossed the United States in 1903. At that time it was generally believed that cars would never be able to travel long distances on unimproved roads.

In fact, at the time, one venture capitalist remarked that the big drawback to the automobile was you’d have to pave the entire network of dirt and gravel roads that crisscrossed the country.

Winton’s grandfather was a “car nut” and named his son in honor of that vehicle. The Winton Motor Car Company of Cleveland, OH was sold to a company that would become a division of General Motors and remnants of the original company exist today as one of GM’s specialized engine divisions.

High Praise For Winton Churchill And His New Book: Email Marketing For Complex Sales Cycles

“Winton Churchill is the Maestro when it comes to powerful lead generation. He is expert at coaching hard to attract B2B prospects in to the light...now he shares his proven system with you.”

Tony Alesandra, PhD, CSP, CPAE

For over a decade, Winton and I have worked with many of the same clients and I can testify to the fact that the Churchill Method has consistently produced a reliable and steady flow of leads for B2B sales teams.

He closes the gap that almost always exists between sales and marketing. He overcomes the marketing tendency to fail in tangible results by delivering actionable leads for complex sales. His system also helps correct for the sales team’s tendency to work with 90-day goggles, casting aside anything not ready to close now.

Steve Kraner - www.hightechguru.com

“He's a master marketing consultant with one of the best entrepreneurial minds I've ever met. The results he's created have been record breaking, even at the new project stage. Winton is a delight to work with, because he's so insightful, wise, and curious. Top integrity. I take every chance to hire him, work for him, or partner with him.”

Ron Richards, President - ResultsLab®

Winton Churchill makes understanding the fundamentals of email marketing for “complex” sales cycles anything but complex. His approach is straightforward. No tricks; No fancy footwork. Just practical and functional ideas, techniques, and tactics that make sense, are easy to implement, and engage readers. –

– Gil Effron, New York, NY

I’m a believer! The strategies in this book increased our qualified lead flow 237% in 6 months...and Churchill taught use how to automate our follow-up...so my sales reps could focus on our best prospects.

Steve Walman, Executive Vice President - Tricerat, Inc.

“Winton is one of those rare individuals who overwhelms you with his innate ability to find solutions for any business problem or situation. His unassuming sales and marketing intelligence is disarming and creates an environment of confidence and encouragement that keeps both the client and those that work with him at ease. I highly recommend Winton and would not only welcome the opportunity to work with him but to learn from him again.”

Dan Nichter, Director of sales, Contact Software International, Inc. reported to Winton at Contact Software, Inc.

" Outstanding job Winton, to the point and specific. The best business book on this topic I have read in years. I look forward to using these principles in building my business. Excellent!!"

Brandon Convery, CEO Convery Group - Former NHL Hockey Player

Since the dawn of marketing and sales departments in modern organizations, there has always been a conflict among marketing and sales about just what is a “qualified lead”. Sales wants to know why marketing can’t provide “qualified leads” and marketing wants to know why sales can’t close “qualified leads”. The Churchill Method provides a proven methodology and all the steps needed to remove the “qualified lead” mystique and facilitates the two organizations
working together to accomplish their common goal – closed sales for almost any company.

Claudia Johnson - Former Oracle Vice President

1 comment:

Yvonne Perry said...

Do you have a synopsis of this book?