We are moving to a new home and we would love for you to visit us there. All of the tour posts and promotional articles have been moved and we are able to offer some new perks for our blog readers. It should also be easier to find what you need on the blog. It is very easy to subscribe - email or RSS feed - and we have a new search option.

Please visit us at http://bookpromotionservices.com/


Monday, April 27, 2009

Ash Joie- Lee hosts on the Dan Fogelberg Tour



See the review on Ash's blog Tuesday.
April 28th- Ash Joie-Lee at her blog -
http://ashjoielee.com/dan-fogelberg-a-retrospective/




If you leave a comment on ANY of these blog posts during this Virtual Blog Tour, then your name will be entered into a drawing for a chance to win a "Lost Session" Interview CD, never-to-be-released; over 45 minutes long of Dan with Fred!!!
You CANNOT purchase this ANYWHERE else!


For the month of April, these are the blogs that will be visited by the new release of Dan Fogelberg's Retrospective Interview 2-CD Set hosted by Fred Migliore of FM Odyssey fame!

Kelly Kravitz – Tour Coordinator
Promo 101 Virtual Blog Tours
www.virtualblogtour.blogspot.com

kelly@nikkileigh.com

Follow me on Twitter @groovybooks

Freckleface Strawberry by Julianne Moore - Virtual Blog Tour


In May we will bring you the second book in actress, Julianne Moore's, Freckleface Strawberry series. This is Freckleface Strawberry and the Dodgeball Bully. We all knew that bully is school - he was big and mean and made most of the other kids miserable. In this book, Freckleface Strawberry is face to face with the school bully, Windy Pants Patrick, on a rainy morning. What will she do? How can her story help your children face bullies?


THE FOUR-TIME ACADEMY AWARD NOMINEE AND HER SPUNKY, PICTURE BOOK STAR DODGE A BULLY


Acclaimed actress, and now beloved picture book author JULIANNE MOORE and bestselling illustrator LeUyen Pham join talents again for FRECKLEFACE STRAWBERRY AND THE DODGEBALL BULLY. This time, their perky, loveable seven-year-old encounters a bully on the playground—Windy Pants Patrick—during a game of dodgeball. As the brute prepares to hurl his might at Freckleface and her friends, she must figure out how to summon the courage to stand up to him. Ms. Moore tackles this all-to- prevalent problem with both humor and grace.


It is Ms. Moore’s infusion of hilarity and heart that has won her praise from booksellers, educators, reviewers—and most importantly young readers!—for her debut picture book Freckleface Strawberry, a charming tale inspired by a childhood experience.


Nicknamed Freckleface Strawberry when she a young girl, Ms. Moore disliked the title as much as she disliked her red hair and freckles. “As a child, my hatred of my freckles was only matched by my love of reading,” said the author, who eventually grew to tolerate her red hair and freckles and find amusement in telling her own kids about her childhood nickname. Dodgeball isn’t based on personal experience, but creating a feisty character who makes the best of a bad situation—and does so with style and wit—is essential to Ms. Moore.


To Order Your Copy Today - http://www.amazon.com/Freckleface-Strawberry-Dodgeball-Bully-Story/dp/1599903164


Download Your Own Freckleface Strawberry Activity Kit - http://www.walkeryoungreaders.com/downloads/FrecklefaceDodgeballActivity.pdf





Julianne Moore is U. S. Ambassador for Save the Children working with children and families in rural areas, focusing on literacy and early childhood education. She successfully launched the Save the Children Valentine program in 2008 whereby children’s book illustrators donated art work for cards, with the proceeds benefiting poverty in the United States. She is also a member of Reach Out and Read, a children’s literacy organization dedicated to educating parents on the importance of reading to their children, as well as an acclaimed actress who has appeared in such movies as

The Hours, Far from Heaven, The End of the Affair, and Boogie Nights. Ms Moore was born in Fayetteville, North Carolina, and earned her Bachelor of Fine Arts degree in acting from Boston University’s School of the Performing Arts. She now lives with her husband and children in New York City.


Links to Video with Julianne Moore about the Book

http://virtualblogtour.blogspot.com/2009/05/freckleface-strawberry-by-julianne.html


The Virtual Blog Tour Schedule for Julianne Moore and Freckleface Strawberry and the Dodgeball Bully




Tuesday May 26 – Margay Leah Justice shares her Freckleface Strawberry review http://margayleahjustice.com/?p=263 . Its been interesting to see how this story is “transporting” the adults back to the tough times we all had in school. It is interesting how a story about a spunky little red headed girl and a bully. Stick with us during the tour and you will have plenty of chances to share your stories and to hear stories from other people who had a bully in their life.

Wednesday May 27 – Margay Leah Justice shares information about Freckleface Strawberry and Julianne Moore on her blog - http://moonlightlacemayhem.blogspot.com/2009/05/moonlight-shines-on-julianne-moore.html . Did you miss her review? It is posted on her other blog - http://margayleahjustice.com/?p=263

Thursday May 28 – Shelly Burns is a teacher and she shares her review and comments about Freckleface Strawberry and the Dodgeball Bully. From the outside this looks like its “just a picture book for kids”. But as an adult turns the pages and reads to the special child or children in their life – it turns into a great tool to help children understand some ways to deal with bullies and to accept people who are different. Take a look - http://writeforareader.blogspot.com/2009/05/blog-tour-review-freckleface-strawberry.html

Friday May 29 – Julie Peterson shares her review (and her young son’s thoughts) about Freckleface Strawberry and the Dodgeball Bully - http://bookingmama.blogspot.com/2009/05/review-freckleface-strawberry-and.html

June

Monday June 1 – Susan Wingate hosts Julianne Moore and Freckleface Strawberry - http://susanwingate.blogspot.com/2009/05/review-of-childrens-book-freckleface.html

Tuesday June 2 – Cheryl C. Malandrinos hosts Freckleface Strawberry and the Dodgeball Bully on her Book Connection blog today - http://thebookconnectionccm.blogspot.com/2009/06/freckleface-strawberry-and-dodgeball.html

Wednesday June 3 – Share Nikki Leigh’s review for Freckleface Strawberry and the Dodgeball Bully by Julianne Moore - http://nikkisreviews.blogspot.com/2009/05/freckleface-strawberry-by-julianne.html

Friday June 5 – Paige Visintin shares her comments about Freckleface Strawberry and the Dodgeball Bully by Julianne Moore - http://www.thenursemommy.com/2009/06/freckleface-strawberry-and-dodgeball.html

Monday June 8 – Lesa Holstine shares her review of Freckleface Strawberry - http://lesasbookcritiques.blogspot.com/2009/06/freckleface-strawberry-and-dodgeball.html

Tuesday June 9 – Natasha Maw shares information about Freckleface Strawberry on her blog http://blog.mawbooks.com/2009/06/09/freckleface-strawberry-and-the-dodgeball-bully-by-julianne-moore/

Wednesday June 10 – Debra Gaynor and her two grandchildren share their review of Freckleface Strawberry - http://www.reviewyourbook.com/component/simple_review/?review=1780-Freckleface-Strawberry-and-the-Dodgeball-Bully

Thursday June 11 – Dyan Garris shares her thoughts on bullying and taking your power back. She also shares her review for Freckleface Strawberry by Julianne Moore - http://blog.voiceoftheangels.com/2009/06/10/julianne-moore--freckleface-strawberry.aspx

Friday June 12 – Linda Merlino shares her review and comments about Freckleface Strawberry and the Dodgball Bully - http://gooddaysnodays.blogspot.com/2009/06/blog-julianne-moores-new-book.html

Monday June 15 - Stephanie shares her thoughts about Freckleface Strawberry and the Dodgeball Bully on her blog - http://thewrittenword.wordpress.com/2009/06/14/freckleface-strawberry-and-the-dodgeball-bully/. As an added bonus, she was able to meet Julianne Moore at BEA (Book Expo America) a couple of weeks ago and she shares the pictures she got of Julianne Moore.

Tuesday June 16 – Karen Syed, an author, publisher and former pre-school teacher, shares her review and thoughts about Freckleface Strawberry and the Dodgeball Bully - http://www.klsyed.com/2009/06/award-winning-actress-julianne-moore.html

Wednesday June 17 – Karen Syed asks “Who Does Windy Pants Patrick Think He Is” on her Teen Seen blog this morning as she shares thoughts and a review for Freckleface Strawberry by julianne Moore - http://teen-seen.blogspot.com/2009/06/who-does-windy-pants-patrick-think-he.html

Thursday June 18 – Carolyn Howard Johnson shares her review for Freckleface Strawberry today on her blog - http://thenewbookreview.blogspot.com/2009/06/julianne-moore-pens-perfect-book.html

Friday June 19 – Mary Cunningham shares her thoughts about Freckleface Strawberry and the Dodgeball Bully - http://cynthiasattic.blogspot.com/2009/06/freckleface-strawberry-and-dodgeball.html




Christine Verstraete shares her comments about Freckleface Strawberry and the Dodgeball Bully - http://candidcanine.blogspot.com/2009/06/freckleface-strawberry-and-dodgeball.html

Chelle Cordero hosts Julianne Moore on her Women in Charge blog and she will share information about Freckleface Strawberry - http://cce613.xanga.com/705473846/woman-in-charge-julianne-moore/

Thursday, April 23, 2009

Heart of Marketing by Judith and Jim - Virtual Blog Tour


Promo 101 Virtual Tours is excited to announce a great new marketing book that we will promote the week of May 11 – 15. You may wonder why this is only a one week campaign – that is because the authors are doing an exciting Amazon best seller campaign. Each person that buys the book on May 14th will also get $1000’s of free gifts from their joint venture partners. We are coordinating a virtual blog tour during that week and it is very easy to participate. We can also let Judith and Jim know if you are interested in being considered for a spot in the joint venture. Take a look at the information listed below and let me know if this campaign is of interest to you. If you would like to talk about being part of this tour, contact me at nikki@nikkileigh.com

Nikki Leigh

www.nikkileigh.com

Virtual Blog Tour - There are a number of ways to participate in a tour

1 - Write a review for the book (we supply a copy of the book)

2 - Send interview questions for the author to answer (based on information from their blog, questions about their writing or the topic of their book).

3 – The author being a guest for a day - about their book, writing, background or book topics.

4 - Post an excerpt from the book.

5 – If you have a radio show or podcast, our authors love to do interviews.

6 – If you have another idea, let me know. I love promoting – outside the box.


About The Heart of Marketing

“The Heart of Marketing” is a book about marketing. But more important, it’s a book about soft sell marketers, and their desire to market and sell their products and services online or off without compromising their personal and professional values or integrity. “The Heart of Marketing” emphasizes respecting people in the commercial marketplace without sacrificing the desire to create a large income and a substantial profit.


Understanding if You are a Soft Sell Marketer - It's all about the difference between ROI and ROE. Additional Book Details and ROI vs ROE Details - http://virtualblogtour.blogspot.com/2009/04/heart-of-marketing-by-judith-and-jim.html


People Who Need to Read


  • Marketers
  • Sales people of all stripes
  • Care-givers to teacher
  • Coaches
  • Therapist
  • MDs
  • Interior designer
  • Musicians
  • People who help others with life-experience shifts and life enhancement.


Topics That Are Discussed in


  • The difference between ROI and ROE
  • Selling Is Spiritual Service
  • The interdependence of all human beings necessitating a shift in commerce
  • That the seller-buyer relationship is at the center of the commercial transaction.
  • The intent to resolve the conflict between care-giving and making money.
  • That on or offline, marketer is composed of two dimensions




About Judith and Jim --

Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team. With no background in sales or marketing they’ve created an expansive online career in less than four years. The leading voice for the soft sell approach to marketing and sales, they are best known for producing the only Internet marketing conference for the Soft Sell Community which they call “Bridging Heart and Marketing.” They founded the Soft Sell Marketers Association (SSMA) to provide support, training, and community for fellow soft sell marketers. The SSMA is dedicated to helping you grow your business as you grow you Self. http://www.softsellmarketerssassociation.org

Additional Bio Information - http://virtualblogtour.blogspot.com/2009/04/biography-information-for-judith.html

Wednesday, April 22, 2009

Joyce Anthony Hosts on Her Blog- Dan F CD

Can you believe the tour is almost over?
Joyce is one of the last hosts to post what she thinks about the CD of Dan Fogelberg & Fred Migliore's interactions. http://joyce-anthony.blogspot.com/2009/04/dan-fogelberg-his-legacy-brings-others.html

Purchase it at: http://fmodyssey.com

For full schedule details, visit here: http://virtualblogtour.blogspot.com/2009/04/dan-fogelberg-cd-blog-visit-schedule.html

Don' t forget to comment away on the hosts' blog posts, as this will enter you into a drawing to win a Bonus CD of 45 minutes of Dan Fogelberg & Fred Migliore talking. This CD will never be released to the public, so comment, comment, comment!

Heal Yourself Talks with Author of The Man Overboard


Heal Yourself Talk Radio http://www.healyourselftalk.com talks with Darryl Hagar, author of The Man Overboard, about the pivotal moment that led him to begin recovery from his 27 year battle with severe alcoholism and drug addiction. The Show airs 1:00-1:30 EST and the dail in number is 347-205-9641.


Those who call in will be entered for a chance to win a copy of The Man Overboard http://www.themanoverboard.com/book.html. For more chances to win, follow Darryl on his tour and leave comments along the way. You'll also be entered in a weekly drawing for a chance to win one of Darryl's graphic novels http://www.themanoverboard.com/programs.


For the most up to date information about his tour, visit http://virtualblogtour.blogspot.com/2009/03/man-overboard-by-darryl-hagar-virtual.html

Tuesday, April 21, 2009

Susan Wingate Reviews the Dan Fogelberg CD as we Finish up the Tour



Susan Wingate will add her review to the
mix of reviews near the end of our Dan Fogelberg Virtual Tour.
Please visit here.
Don't forget to comment on ANY of the blogs in this tour for a chance to win a never-to-be-released CD of 45 minutes of BONUS time between Dan & Fred! The most original, intriguing, special comment will be chosen!

For up-to-date stops on this Virtual Blog Tour, please visit our schedule page here.

Friday, April 17, 2009

Robin Epstein Likes What She Heard, Too!

Robin Epstein enjoys the CD of a touching interview with Dan Fogelberg,
hosted by Fred Migliore of FM Odyssey.

Please visit her blog here, at:
http://aroundtheisland.blogspot.com/2009/04/dan-fogelbergs-retrospective-interview.html
to read what she has to say about it.
Don't forget to comment on ANY of the blogs in this tour for a chance to win a never-to-be-released CD of 45 minutes of BONUS time between Dan & Fred! The most original, intriguing, special comment will be chosen!

For up-to-date stops on this Virtual Blog Tour, please visit our schedule page here.

Please note:$3.00 from each CD sale goes to the Prostate Cancer Foundation

Kelly Kravitz
Virtual Blog Tour Coordinator
Follow me on Twitter.

Thursday, April 16, 2009

Soul-to-Soul Reviews the Dan F. CD


Wonderful review of the Retrospective Interview CD of Dan Fogelberg, conducted by Fred Migliore & a fantastic pencil sketch of Dan Fogelberg by Susie Kleiner of Soul-to-Soul.
She is also posting at her husband's guitar blog.

Don't forget to comment on ANY of the blogs in this tour for a chance to win a never-to-be-released CD of 45 minutes of BONUS time between Dan & Fred!

$3.00 from each CD sale goes to the Prostate Cancer Foundation
For the full tour schedule, please visit the Dan F schedule page here.






Kelly Kravitz
Virtual Blog Tour Coordinator
Follow me on Twitter

Wednesday, April 15, 2009

LoveToKnow Recovery Talks with Darryl Hagar


LoveToKnow Recovery http://addiction.lovetoknow.com/wiki/Man_Overboard:_One_Man%27s_Struggle_with_Addiction talks with Darryl Hagar, author of The Man Overboard, about the pivotal moment that led him to begin recovery from his 27 year battle with severe alcoholism and drug addiction.


Darryl will check in throughout the day to answer questions, too, so be sure to leave a comment. When you do, you'll be entered for a chance to win a copy of his book, The Man Overboard http://www.themanoverboard.com/book.html. For more chances to win, follow Darryl on his tour and leave comments along the way. You'll also be entered in a weekly drawing for a chance to win one of Darryl's graphic novels http://www.themanoverboard.com/programs.


For the most up to date information about his tour, visit http://virtualblogtour.blogspot.com/2009/03/man-overboard-by-darryl-hagar-virtual.html

Tuesday, April 14, 2009

Marta "Meanders" About the Dan F. CD!


Join Marta Hoelscher at two of her blogs on Wednesday, the 15th.

Marta's Meanderings & In His Hug, both at Blogger.

$3.00 from each CD sale goes to the Prostate Cancer Foundation

For up-to-date Virtual Blog Tour info on this tour, please see the schedule page here.

Don't forget to comment on ANY of the blogs in this tour for a chance to win a never-to-be-released CD of 45 minutes of BONUS time between Dan & Fred!

Kelly Kravitz
Virtual Tour Coordinator
Follow me on Twitter.

Barbara Weaver Smith Interview with Bonnie Marcus


This interview is just a preview of the information we will share on Barbara Weaver Smith's virtual tour to promote Whale Hunting Women -- for more details, visit her virtual tour page http://virtualblogtour.blogspot.com/2009/04/whale-hunting-with-barbara-weaver-smith.html

I'm coordinating her tour now - if you would like to find out about participating in her tour, contact me at nikki @ nikkileigh.com

Bloggin' Bout Books Reviews The Man Overboard

Bloggin' Bout Books http://blogginboutbooks.blogspot.com/ interviews Darryl Hagar, author of The Man Overboard. Stop by to check out this in depth look at the man and his story of recovery from addiction. "Despite all the ugliness, Hagar's book maintains an upbeat tone. He writes in the honest, straight-forward manner of a child. It's a no-frills, no pretty adjectives, no excuses kind of book."


While you're there, leave a comment or ask a questions and you'll be entered for a chance to win a copy of his book, The Man Overboard http://www.themanoverboard.com/book.html. For more chances to win, follow Darryl on his tour and leave comments along the way. You'll also be entered in a weekly drawing for a chance to win one of Darryl's graphic novels http://www.themanoverboard.com/programs.


For the most up to date information about his tour, visit http://virtualblogtour.blogspot.com/2009/03/man-overboard-by-darryl-hagar-virtual.html

Monday, April 13, 2009

Radio Host Interviews Another Host on Monday


Travis Ryder is the Station Manager of Pioneer 90.1 KSRQ-FM and He will be conducting a phone interview of Fred Migliore about the wonderful interview that HE conducted with Dan Fogelberg at 2p.m. Central/ 3p.m Eastern time on Monday, the 13th of April.
Fred is trying to raise $10,000 by the end of Spring to donate to the Prostate Cancer Foundation!

Kelly Kravitz
Virtual Blog Tour
Follow me on www.Twitter.com/groovybooks
http://virtualblogtour.blogspot.com


Saturday, April 11, 2009

Who You Are Makes a Difference

This doesn't really have anything to do with promotion or books etc - but the message is important so I had to share it with you ---


Friday, April 10, 2009

Linda Merlino & Shelia Goss Review Dan Fogelberg- new CD


Linda Merlino reviews his CD today
Shelia Goss reviews clips from the CD today


Please make sure you comment on all the blogs in this Virtual Blog Tour, because you can win a "never-to-be-released" CD of 45 minutes of "lost segments" of the interview between Dan & Fred Migliore of FM Odyssey!

$3.00 from each CD sale goes to the Prostate Cancer Foundation

For the most up-to-date information concerning this tour, please see the Full Tour Schedule here.

Kelly Kravitz

Tour Coordinator
http://virtualblogtour.blogspot.com
Follow me on twitter.com at "groovybooks".

Thursday, April 9, 2009

All Things That Matter Features Author Darryl Hagar

Darryl Hagar opens the book on his life at All Things That Matter http://philipharris.blogspot.com/2009/04/man-overboard.html . Stop by as he talks about his inspiring book The Man Overboard to share his experiences with addiction and recovery. He will check in throughout the day to answer questions, too, so be sure to leave a comment.


When you do, you'll be entered for a chance to win a copy of his book, The Man Overboard http://www.themanoverboard.com/book.html. For more chances to win, follow Darryl on his tour and leave comments along the way. You'll also be entered in a weekly drawing for a chance to win one of Darryl's graphic novels http://www.themanoverboard.com/programs.


For the most up to date information about his tour, visit http://virtualblogtour.blogspot.com/2009/03/man-overboard-by-darryl-hagar-virtual.html

Wednesday, April 8, 2009

Author Darryl Hagar Shares Recovery Story with Writers In the Sky

Writers In the Sky http://yvonneperry.blogspot.com/2009/04/recovered-addict-shares-his-book-to.html interviews Darryl Hagar, author of The Man Overboard, in which he discusses his life of addiction and his inspiring road to recovery. Darryl is fervent about his recovery and committed to helping others find the strength and support needed to reclaim their lives from addiction. He will check in throughout the day to answer questions.


When you top by, take a moment to leave a comment because each commenter will be entered for a chance to win a copy of his book, The Man Overboard http://www.themanoverboard.com/book.html. For more chances to win, follow Darryl on his tour and leave comments along the way. You'll also be entered in a weekly drawing for a chance to win one of Darryl's graphic novels http://www.themanoverboard.com/programs.


For the most up to date information about his tour, visit http://virtualblogtour.blogspot.com/2009/03/man-overboard-by-darryl-hagar-virtual.html

Voice of the Angels Loves the Dan F CD

Dyan Garris reviews the CD for us HERE. on Wednesday, the 8th of April.

Don't forget to comment on ANY of the blogs participating in this tour & you will COULD WIN a Bonus 45 min. CD of interview of Dan by Fred!!

America’s Film Vault: A Reference Guide to the Motion Pictures Held by the U.S. National Archives Virtual Tour


We are beginning to coordinate an upcoming virtual book tour to promote Phillip W. Stewart's new book America’s Film Vault: A Reference Guide to the Motion Pictures Held by the U.S. National Archives. Hosting a touring author is easy; you can choose what works best for your site.


We can work with blogs, websites, newsletters, radio shows and just about anything else that provides us with a URL people can visit on a specific date. I would enjoy the opportunity to discuss some possibilities with you. Please, read on for more details.


Themes, Topics and Perspective Audience for America’s Film Vault: A Reference Guide to the Motion Pictures Held by the U.S. National Archives


There are a number of the themes and topics included in America’s Film Vault: A Reference Guide to the Motion Pictures Held by the U.S. National Archives. This book covers the Reel Treasures (not Hollywood film clips) preserved in the National Archives and is designed to assist writers, researchers, historians, film and video makers, content producers, genealogists, and others in locating the historically rich, celluloid-based, moving images in the motion picture film holdings. There are videos on YouTube and Google that can be embedded on your blog or website.


About America's Film Vault


This book is a comprehensive overview of the 360,000 reels of motion picture film in the custody of the Motion Picture, Sound, and Video Branch, Special Media Archives Services Division, National Archives and Records Administration (NARA), located at Archives II in College Park, MD.


The book is broken into the 349 NARA identified Record Groups (RG) that hold government or donated motion pictures, cites 1466 specific film titles that are used as examples within each of those groups, and concludes with an exhaustive 2,132 item subject index.


About the Author Phil Stewart


Phil Stewart was born and raised in southern California. He graduated from San Diego State University with a B.S. degree in Radio/TV/Film. His M.A. is from Webster College, MO, in Business Management. Phil then joined the U.S. Air Force from which he retired after 21 years. In his spare time, Phil volunteers as a motion picture film researcher for the National Museum of the U.S. Air Force. He is a member of the American Aviation Historical Society, the League of World War I Aviation Historians, and the Military Writers Society of America. Along with his wife, and two cats, he lives quietly on the Emerald Coast of Florida.


For more information visit his website: www.pwstewart.com or his blog: http://historicfootageproject.blogspot.com


If you would be interested in hosting Phil during his tour, feel free to contact us – virtualblogtours@yahoo.com.


Tuesday, April 7, 2009

The Heart of Marketing by Judith and Jim



The Heart of Marketing

The Heart of Marketing is based on an online survey Judith Sherven and Jim Sniechowski (aka Judith & Jim ) took while promoting their second “Bridging Heart & Marketing” Internet marketing conference which was held in September, 2008. They simply asked—


What Do You Most Want To Know About Soft Sell Marketing?


They received 772 questions from respondents all over the world. Their questions were split between external, tactical requests—“Where to begin?”— and internal, mindset requests—“How do I resolve the emotional conflict between my desire to serve and my desire for money?”


Judith & Jim chose 45 questions that best represent the key concerns expressed by those who answered our survey, and they form the basis for this book.

The Heart of Marketing has several objectives that make up the overall intention of the book.


First, no competition: we make a clear distinction between soft sell marketing, which is emerging in the marketplace, and traditional hard sell marketing, a marketing style so common that it’s assumed to be “natural” and most people take it for granted.


There is no competition between soft and hard sell. They are different and serve different customers. They each function from a different marketing mindset with different objectives. As we’ve just said:


Soft sell marketers serve the well-being of their customers and clients as their primary objective, and in so doing earn the income they desire—not the other way around.


Hard sell marketing focuses on money first and foremost and, in so doing serve its customers— not the other way around.


Second, heart-based: we validate and support the value of the heart-to-heart connections brought to the marketplace by soft sell marketers. Their need for a felt connection between seller and buyer creates a level of emotional authenticity and transparency that adds a dimension to a sale beyond a mere commercial transaction.


Even on the Internet, where a customer may be on the other side of the world, the soft sell need for connection is expressed through the intent to create a relationship as the basis for the commercial transaction.


Third, commercially successful: we present the principle that Selling Is Spiritual Service with the intent to heal the split that soft sell marketers feel between their desire to be of service and their need to be paid, and paid well for what they do. Care-givers, whose lives are grounded in heart-to-heart connections, have historically been viewed as those who should work without ambition for money, because it was thought that money would corrupt the value of tending to those in need.


We repudiate that notion and point to the validity and social value inherent in soft sell marketers’ ambition to generate money as it ranks second but equal to their concern for the well-being of their customers and clients.


Finally, spiritually rewarding: it’s our aim to provide support for and articulate the internal aspects of marketing, because a successful sale is more than just numbers and product delivery. Every successful sale, whether soft sell or hard sell, is a co-creation of both the buyer and the seller, regardless of whether either or both are aware of their fundamental interdependence.


Quoting John Muir, naturalist and founder of the Sierra Club—


“When we try to pick out anything by itself, we find it hitched to everything else in the Universe.”


The interconnectedness in which we all live is the signature statement of Creation. So it does all of us well, financially and spiritually, to keep aware of this undeniable fact. And when we do, we market through a broader lens of consciousness and a deeper sense of conscience.


That’s why our objective is to open and inspire your soft sell imagination and set a foundation for your understanding and use of soft sell marketing.


If a person was searching for your item on Google, what key words should they use?


Judith and Jim, Mentorship, Marketing, Customer Service, Marketing Strategy, Customer Care, Soft Sell Marketing, Heart Based Marketing, Coaching Relationship, Success, Internet Marketing, Law of Attraction, Marketing Online, Achievement, Email, Marketing Spiritual



To understand whether or not someone is likely to be a soft sell marketer—think of it this way. It's all about the difference between ROI and ROE.


ROI


If someone buys your product or service and they expect that the amount of money they pay you will return to them plus a profit, that's a Return on Investment or ROI transaction.


The intent on both sides—the seller and buyer—is an increase in money. So it’s fundamentally a

money-for-money exchange.


The sole purpose of this exchange is the accumulation and increase in the amount of money over and above that with which both buyer and seller entered into the transaction.


ROE


Now imagine that you are a parenting counselor and a young couple brings you their 5-year old. She’s having difficulty adjusting to school. You give them guidance and it works. The child begins to enjoy school.


When they hand you their check, do they expect the amount of the check to return to them plus a profit? Of course not. That’s not the nature of the exchange.


What you've done is facilitate a change in their life experience. The young couple wanted the quality of their life to be different and you helped them make that happen. That’s why they’re paying you.


For that kind of life-change transaction we use the term Return of Experience or ROE. Soft sell marketers, for the most part, specialize in ROE transactions.


ROE marketers include all health providers from MDs to energy healers, every kind of therapist, coach and counselor, life enhancement specialists like interior designers, wedding consultants, home school experts, recreation and travel professionals, musicians, artists, and a nearly endless list of specialists devoted to improving people’s lives.


For full tour details - visit http://virtualblogtour.blogspot.com/2009/04/heart-of-marketing-by-judith-and-jim_07.html


The Heart of Marketing by Judith and Jim - Virtual Blog Tour

Mid May we will have a very special 5 day event to promote The Heart of Marketing by Judith Sherven and Jim Sniechowski (also known as Judith and Jim). We will share many more details soon - but at the moment, we'll share some information about the book and the authors. If your blog attracts marketers, sales people, coaches, therapists, doctors, and other people who work with people with life experience shifts and life enhancements - I want to speak with you. We are also looking for individuals and business people who are interested in participating in joint venture opportuities. Contact me nikki@nikkileigh.com -- we are starting to organize this campaign now.


About The Heart of Marketing

The Heart of Marketing is based on an online survey Judith Sherven and Jim Sniechowski (aka Judith & Jim ) took while promoting their second “Bridging Heart & Marketing” Internet marketing conference which was held in September, 2008. They simply asked—


What Do You Most Want To Know About Soft Sell Marketing?


They received 772 questions from respondents all over the world. Their questions were split between external, tactical requests—“Where to begin?”— and internal, mindset requests—“How do I resolve the emotional conflict between my desire to serve and my desire for money?”



Judith & Jim chose 45 questions that best represent the key concerns expressed by those who
answered our survey, and they form the basis for
this book.


Full details about The Heart of Marketing - http://virtualblogtour.blogspot.com/2009/04/heart-of-marketing-by-judith-and-jim.html

About Judith and Jim --

Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team. With no background in sales or marketing they’ve created an expansive online career in less than four years. The leading voice for the soft sell approach to marketing and sales, they are best known for producing the only Internet marketing conference for the Soft Sell Community which they call “Bridging Heart and Marketing.” They founded the Soft Sell Marketers Association (SSMA) to provide support, training, and community for fellow soft sell marketers. The SSMA is dedicated to helping you grow your business as you grow you Self. http://www.softsellmarketerssassociation.org


Judith and Jim's full bio - http://virtualblogtour.blogspot.com/2009/04/biography-information-for-judith.html


Biography Information for Judith Sherven & Jim Sniechowski




Biography Information for Judith Sherven & Jim Sniechowski

(Known as Judith & Jim)

About Judith & Jim

Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team. With no background in sales or marketing they’ve created an expansive online career in less than four years. The leading voice for the soft sell approach to marketing and sales, they are best known for producing the only Internet marketing conference for the Soft Sell Community which they call “Bridging Heart and Marketing.”


They also provide their popular “Soft Topic Copywriting Secrets” Home Study Course. And with partner Tom Justin they developed the only course for the true Internet marketing beginner. “First Step Internet Marketing,” with students in 16 countries.


They founded the Soft Sell Marketers Association (SSMA) to provide support, training, and community for fellow soft sell marketers. The SSMA is dedicated to helping you grow your business as you grow you Self.


Their approach to marketing focuses on the internal elements of marketing as well as the external. They believe if you don’t have a solid internal foundation, your business may succeed but will never be fulfilling. To assist their colleagues toward that fulfillment, they have produced “Overcoming the Fear of Being Fabulous,”a 12-Cd program that digs deep into what holds people back, and a weekend intensive they call “Magnify Your Excellence.”


Judith & Jim are the bestselling authors of five relationship books. Be Loved for Who You Really Are (St. Martin's Press), The New Intimacy (HCI ), Opening to Love 365 Days a Year (HCI), The Smart Couple’s Guide to the Wedding of Your Dreams (New World Library), and Living Your Love Every Day (eBook).


Judith is a clinical psychologist who worked in private practice for twenty-two years. Jim holds a doctorate in Human Behavior and co-founded the Men's Health Network in Washington, D.C.


They are popular and inspiring international speakers and trainers. As guest experts they've been on over 1500 television and radio shows including Oprah, The View, The O’Reilly Factor, 48 Hours, CNN, Canada AM, and The Daily Buzz.


They’ve written for or been interviewed by hundreds of publications including the Los Angeles Times, Chicago Tribune, USA Today, the Boston Globe, Wall Street Journal, Cosmo, O, Bridal Guide, Redbook, Ladies Home Journal, Playboy, Essence, Women’s Day, Family Circle, Parents, Brides, Men’s Health, and Best Life.


Married 21 years, Judith & Jim currently live in Las Vegas.


For more about what Judith & Jim offer, please go to — www.judithandjim.com


For full tour details - visit http://virtualblogtour.blogspot.com/2009/04/heart-of-marketing-by-judith-and-jim_07.html

Monday, April 6, 2009

Joyce Anthony Explores the Dan Fogelberg CD

Joyce Anthony reviews the 2-CD Set of Dan Fogelberg's Retrospective Interview;
hosted by Fred Migliore of FM Odyssey.

Read her review HERE. She is hosting on Tuesday, the 7th & the 9th of Apr. $3.00 from the sales of each CD go to the Prostate Cancer Foundation!

Don't forget to comment on ANY of the blogs participating in this tour & you will COULD WIN a Bonus 45 min. CD of interview of Dan by Fred!!


For the latest schedule of this Virtual Tour, please click here.

Fred Migliore, FM Odyssey