Biography Information for Judith Sherven & Jim Sniechowski

Biography Information for Judith Sherven & Jim Sniechowski
(Known as Judith & Jim)

About Judith & Jim

Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team. With no background in sales or marketing they’ve created an expansive online career in less than four years. The leading voice for the soft sell approach to marketing and sales, they are best known for producing the only Internet marketing conference for the Soft Sell Community which they call “Bridging Heart and Marketing.”

They also provide their popular “Soft Topic Copywriting Secrets” Home Study Course. And with partner Tom Justin they developed the only course for the true Internet marketing beginner. “First Step Internet Marketing,” with students in 16 countries.

They founded the Soft Sell Marketers Association (SSMA) to provide support, training, and community for fellow soft sell marketers. The SSMA is dedicated to helping you grow your business as you grow you Self.

Their approach to marketing focuses on the internal elements of marketing as well as the external. They believe if you don’t have a solid internal foundation, your business may succeed but will never be fulfilling. To assist their colleagues toward that fulfillment, they have produced “Overcoming the Fear of Being Fabulous,”a 12-Cd program that digs deep into what holds people back, and a weekend intensive they call “Magnify Your Excellence.”

Judith & Jim are the bestselling authors of five relationship books. Be Loved for Who You Really Are (St. Martin's Press), The New Intimacy (HCI ), Opening to Love 365 Days a Year (HCI), The Smart Couple’s Guide to the Wedding of Your Dreams (New World Library), and Living Your Love Every Day (eBook).

Judith is a clinical psychologist who worked in private practice for twenty-two years. Jim holds a doctorate in Human Behavior and co-founded the Men's Health Network in Washington, D.C.

They are popular and inspiring international speakers and trainers. As guest experts they've been on over 1500 television and radio shows including Oprah, The View, The O’Reilly Factor, 48 Hours, CNN, Canada AM, and The Daily Buzz.

They’ve written for or been interviewed by hundreds of publications including the Los Angeles Times, Chicago Tribune, USA Today, the Boston Globe, Wall Street Journal, Cosmo, O, Bridal Guide, Redbook, Ladies Home Journal, Playboy, Essence, Women’s Day, Family Circle, Parents, Brides, Men’s Health, and Best Life.

Married 21 years, Judith & Jim currently live in Las Vegas.

For more about what Judith & Jim offer, please go to — www.judithandjim.com

For full tour details - visit http://virtualblogtour.blogspot.com/2009/04/heart-of-marketing-by-judith-and-jim_07.html

Jill Lublin Author of Get Noticed… Get Referrals

Get Noticed... Get Referrals: Build Your
Client Base and Your Business by Making a Name for Yourself

Jill Lublin's virtual blog tour is being held from July 7 through August 1 and you are invited to visit her tour to learn more about her new book. Read on for details about Jill and her latest book - Get Noticed... Get Referrals.

About Get Noticed... Get Referrals

In an easy-to-read format, GET NOTICED…GET REFERRALS shows consumers how to carefully cultivate and develop relationships by using the same principles publicists and brand managers use to obtain more attention to their products. The book explains how to create an effective sound bite and memorable introductory. It then coaches readers on how to convey a consistent “brag message” that can be used to produce connections when following up or obtaining a new client.

To continuously build a cliental and referral list to even more clients, entrepreneurs need to get noticed. But many business owners have not mastered the art of showing off their expertise in a way that has people knocking down the doors. Some need to learn how to sell their skills and business and GET NOTICED…GET REFERRALS: Build Your Client Base and Your Business by Making a Name for Yourself (McGraw-Hill; June 2008) by bestselling author and self-promotion expert, Jill Lublin, teaches readers how to do just that.

In an easy-to-read format, GET NOTICED…GET REFERRALS show consumers how to carefully cultivate and develop relationships by using the same principles publicists and brand managers use to obtain more attention to their products. The book explains how to create an effective sound bite and memorable introductory. It then coaches readers on how to convey a consistent “brag message” that can be used to produce connections when following up or obtaining a new client.

Additionally, the book goes into detail about how to get started, handling myths and misconceptions, finding the appropriate market to get noticed, focusing on a craft, balancing everything out, being flexible and keeping all options open. GET NOTICED…GET REFERRALS demonstrates the talent needed to make an unforgettable first impression, get more referrals and grow a company to new heights.

About Jill Lublin - Motivational Speaker, Author

Jill Lublin is the author of two national bestselling books, GUERRILLA PUBLICITY (which is considered the PR bible and is used in university marketing courses) and NETWORKING MAGIC (which went to #1 on Barnes and Noble). Ms. Lublin is founder of GoodNews Media, Inc., a company that specializes in positive news. She is currently the host of the nationally syndicated radio show, “Do The Dream,” where she interviews celebrities who have achieved their dreams. Ms. Lublin has been featured in the New York Times, Woman’s Day and Entrepreneur magazine as well as on ABC, NBC, CBS radio and television national affiliates and is creator and host of a new television show called “Messages of Hope”. To learn more about Jill Lublin, visit - www.JillLublin.com and www.getnoticedblog.com

Jill Lublin’s Virtual Tour – Get Noticed… Get Referrals Schedule

Monday July 7 – www.blogtalkradio.com/nikkileigh 3:00 – 4:00 pm EST - Call-in Number: (347) 215-8201 Feel free to call in with questions for Jill or post questions in the chatroom. For more information about Jill Lublin and Get Noticed… Get Referrals - http://www.blogtalkradio.com/nikkileigh/2008/07/07/Nikki-Leigh-Talks-With-Jill-Lublin-About-Getting-Noticed-Getting-Referrals

Tuesday July 8 – www.themarketingmindset.com- Streets Smart Marketing with Kathleen Gage

Wednesday July 9 – http://yvonneperry.blogspot.com/ Writer’s in the Sky Newsletter Excerpt

Thursday July 10 – http://networkingandreferrals.blogspot.com - Connecting People with Andy Lopato (Excerpt about the Secrets to Successful Connecting)

Friday July 11 – http://catalystleadershipcoaching.com/blog/ - Kim Freeman (Part One)

Monday July 14 – www.NakedPR.com - Jennifer Mattern (Guest Post)

Tuesday July 15 – Michelle Price shares some information from Jill Lublin, visit Michelle's blog www.athirdmind.com

Wednesday July 16 – http://thebookconnectionccm.blogspot.com/ – The Book Connection with Cheryl Maladrinos (Interview with Jill)

Thursday July 17 – Jill Lublin's artcile with 1o tips on How to Be Noticed is on page 22 - http://www.theperformancemagazine.com/pdf/performance_16_2.pdf

and we have an additional blog post today -

Cheryl Malandrinos shares Jill Lublin’s article about promotional goals with us today on her blog - http://thebookconnectionccm.blogspot.com

Friday July 18 – http://catalystleadershipcoaching.com/blog/ - Kim Freeman (Part Two)

Monday July 21 – Carolyn Howard Johnson shares a review for Jill Lublin’s Get Noticed with us on her review blog - http://thenewbookreview.blogspot.com/2008/07/jill-lublins-wisdom-to-rescue-of-goal.html

Tuesday July 22 – Diane Wolfe interviews Jill Lublin - http://circleoffriendsbooks.blogspot.com and http://thewritersmeow.deviantart.com

Wednesday July 23 – Susan Payton of Egg Marketing shares an interview with Jill Lublin on her blog - http://www.sparkplugging.com/marketing/

Thursday July 24 – Jill Lublin will be interviewed on The Frazzled Entrepreneur Program: The Author as Entrepreneur series that we’re doing with the Frazzled Entrepreneur - www.blogtalkradio.com/frazzledentreneur 8 pm EST - Call-in Number: (646) 200-0886

Friday July 25 – Interview about Jill Lublin's book promotion -

http://readersstation.ning.com/group/promotionalauthorinterviews

Monday July 28 – Book Review by Betsy Talbot - http://www.betsytalbot.com/blog/

Tuesday July 29 – Visit with Jill Lublin on http://blog.buzzoodle.com

Wednesday July 30 – http://www.blogbusinessworld.blogspot.com – Wayne Hurlbert (review and interview)

Thursday July 31 – Review by Nikki Leigh on the Evan Carmichael site for entrepreneurs - http://www.evancarmichael.com/Book-Reviews/2820/Get-Noticed-Get-Referrals-by-Jill-Lublin.html

Friday August 1 – Carolyn Howard Johnson, author of The Frugal Promoter and the Frugal Editor, shares her review and her personal thoughts about Get Noticed - http://thenewbookreview.blogspot.com

Promote Books by Telling The Writer’s Story

Your potential readers want to learn about you and “what makes you tick”. We’ve all found writers whose books we love and we want to know about them. This is an advantage that we have with the internet. There are so many ways to interact with our readers and potential readers. You have the chance to tell potential readers who you are, why you became a writer and why they have to read your books.

Reveal Author Details to Readers

There could be things about you that could be used to promote your books to new readers. Are you a single parent who needed a way to support your children but still being available for them? Do you have a disabled child or family member who requires your attention, but you still need to make a living? Mention this to your potential customers. This is NOT meant to make them feel sorry for you. It is a chance for people to learn what attracted you to writing. You can connect with someone who could be in a similar situation.

Authors Can Become More Well Known to Readers

This helps make writers more real to their readers. It helps them see you as more than a faceless online entity. We are all people with problems, challenges and who searched to find a solution for our lives. It is very important not to make up a story about yourself that isn’t true. Share your real story with potential readers.

How To Draw Media Attention For Your Books

The media loves a good story and you can submit a press release to announce the release of each book or maybe your new website. Find a way to strike an emotional cord with the readers and you will get their attention. You can gain lifelong fans by letting them get to know you and understand more about your work.

Nikki Leigh
Author of the Book Promo 101 Series
www.nikkileigh.com/book_promo_101.htm

Develop Your Marketing Mind

Are you to sort of person who can promote your books and yourself? It’s fine if not, because I plan to share information that will help you learn how to promote. It is best if we start with the basics.

In the beginning, I’ll explain the promotional mindset – how to develop it and how to use it.
Every great promotional campaign begins with a well constructed and thorough marketing plan. I’ll take you through each step of building a marketing plan to help you promote your books.

One of the things I love about promoting my books is that it gives me a chance to talk about my writing. How many writers do you know that can keep their mouth shut when someone asks about their books? Most of my friends who are authors love to talk about their books. So, we need to find people who want to ask questions and then listen to the answers.

These are the building blocks that we’ll use to help you promote your books. You don’t need a fancy education to promote your work. I won’t lie and tell you that it is easy from the beginning, but it is easier when you practice the things we will discuss.

As you read the book promotion articles, keep in mind that not every technique will be right for you. But, I’ll give you plenty of suggestions so there will be plenty of ways to promote. Then you can pick and choose the methods that you feel right. As your promotional experience grows, it is good to expand the methods you use and step outside your comfort zone. Remember, the best promoters all started somewhere. Now, its time for you to get started learning more.

Nikki Leigh
Author of the Book Promo 101 Series
www.nikkileigh.com/book_promo_101.htm


Additional Articles About Developing a Marketing Mind

Develop An Author Marketing Mindset
http://virtualblogtour.blogspot.com/2008/04/develop-author-marketing-mindset.html

Brainstorm Your Book Promotion With Others
http://virtualblogtour.blogspot.com/2008/04/brainstorm-your-book-promotion-with.html

Qualities of a Writer Who Learns To Promote
http://virtualblogtour.blogspot.com/2008/04/qualities-of-writer-who-learns-to.html

Promote Books by Telling The Writer’s Story
http://virtualblogtour.blogspot.com/2008/04/promote-books-by-telling-writers-story.html

Increase Author Credibility
http://virtualblogtour.blogspot.com/2008/04/increase-author-credibility.html

Use an Open Mind in Your Promotion
http://virtualblogtour.blogspot.com/2008/04/use-open-mind-in-your-promotion.html