We are moving to a new home and we would love for you to visit us there. All of the tour posts and promotional articles have been moved and we are able to offer some new perks for our blog readers. It should also be easier to find what you need on the blog. It is very easy to subscribe - email or RSS feed - and we have a new search option.

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Friday, April 4, 2008

Develop Your Marketing Mind

Are you to sort of person who can promote your books and yourself? It’s fine if not, because I plan to share information that will help you learn how to promote. It is best if we start with the basics.

In the beginning, I’ll explain the promotional mindset – how to develop it and how to use it.
Every great promotional campaign begins with a well constructed and thorough marketing plan. I’ll take you through each step of building a marketing plan to help you promote your books.

One of the things I love about promoting my books is that it gives me a chance to talk about my writing. How many writers do you know that can keep their mouth shut when someone asks about their books? Most of my friends who are authors love to talk about their books. So, we need to find people who want to ask questions and then listen to the answers.

These are the building blocks that we’ll use to help you promote your books. You don’t need a fancy education to promote your work. I won’t lie and tell you that it is easy from the beginning, but it is easier when you practice the things we will discuss.

As you read the book promotion articles, keep in mind that not every technique will be right for you. But, I’ll give you plenty of suggestions so there will be plenty of ways to promote. Then you can pick and choose the methods that you feel right. As your promotional experience grows, it is good to expand the methods you use and step outside your comfort zone. Remember, the best promoters all started somewhere. Now, its time for you to get started learning more.

Nikki Leigh
Author of the Book Promo 101 Series

Additional Articles About Developing a Marketing Mind

Develop An Author Marketing Mindset

Brainstorm Your Book Promotion With Others

Qualities of a Writer Who Learns To Promote

Promote Books by Telling The Writer’s Story

Increase Author Credibility

Use an Open Mind in Your Promotion

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