We are moving to a new home and we would love for you to visit us there. All of the tour posts and promotional articles have been moved and we are able to offer some new perks for our blog readers. It should also be easier to find what you need on the blog. It is very easy to subscribe - email or RSS feed - and we have a new search option.

Please visit us at http://bookpromotionservices.com/

Friday, April 4, 2008

Online Marketing to Promote Books

Internet marketing includes promoting your writing. Promotion will enable people to become familiar with your site, your name and your books. This is how that awareness can help you:

More People Learn About Your Site = More Visitors and Hits for Your Site
More Visitors and Hits for Your Site = More Potential Sales

Sell Books With Online Promotion

That makes the idea of online promotion more interesting, doesn’t it? I’m sorry to be the one to tell you a sad truth. Effective promotion and marketing requires more than flipping a switch or wishing thinking. You will see many advertisements which claim to bring untold numbers of customers to your site – for a low monthly fee. They might, but the chance of these being people who actually need or want your books is slim. This is because they do not generate targeted, quality leads.

Authors Need To Invest Time in Promotion

The truth is that promotion takes time, effort and skill. There will also be some trial and error involved. Nothing works exactly the same for two or more authors. Any promotion must be suited to your books and must be effective with your website. This is one of the many reasons why a cookie cutter marketing method doesn’t work.

Learn That Book Promotion Is Not Instantaneous

Another truth is that book marketing is not an instantaneous thing. It takes time to put your plan in motion. Time is required to implement the elements of your marketing plan and they will take time to work. Search engines take time to crawl your site and then list your site. It isn’t impossible just don’t expect great results overnight

Look at promotion like an uphill journey. It takes effort and momentum to get to the top. Once you reach the top, you can enjoy the ride down.

Nikki Leigh
Author of Book Promo 101 Series

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